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Naturana has been slaying the lingerie game for 100 years, and what a better way to celebrate than launch an innovative new label?

That’s where Naturana Blue Label was born from; it’s a collection of all the things Naturana has learned about lingerie translated through sleek design, impeccable quality, and classic details lingerie lovers have grown to love.

Celebrate this milestone with Naturana by indulging in their beautiful new collection.

Classic Double Molded Underwire Bra

The double molded bra may sound like it packs a lot of bulk, but rest assured your natural shape is only embraced, not added to.

You’ll marvel at the softness and comfort of this bra built with sturdy underwire for that lift you love. Plus, lacy bits add that fashion touch.

Floral Embroidery Lace Valencia Underwired Bra

This lace full coverage bra has a hint of vintage glamour with all the modern touches you look for in a bra.

You’ll notice the straps are a little bit thicker to carry the weight of your breast, as there isn’t anything in the cups to shape or lift your breasts. However, there is underwire so you achieve that “braless” look but without sacrificing support.

Create a cute look with the matching panties, either a stretch brief or a classic brief.

Andalucia Padded Soft Bra

How very sleek and chic!

This soft bra looks as high quality as it feels, featuring light contrast lining and a high centre gore to separate and bring up the breast. It loves your shape and feels light as air.

Create the perfect chic lingerie ensemble with a matching brief.

Salamanca Lace Underwired Bra

Lace just looks so beautiful, and can be quite easy to wear when it’s built with stretch.

This bra starts with lightly embroidered spacer cups that separate and enhance your bust in a natural way, with just enough lining to prevent show through. Next, semi-sheer lace expands through the back band to comfortably add extra support.

Wear this modern style with the classic brief from the same collection.

Murcia Double Molded Underwired Bra

Shine bright like a diamond in a soft molded bra with a little bit of sheen for something a little more glamourous.

Enjoy an evened out, circular shape with double molded cups that are so soft on your skin. Plus, there’s a matching panty equally as comfortable for a complete set.

Murcia Double Molded Soft Bra

Last but not least, a soft double molded cup bra that secures your shape very lightly for a relaxed, natural fit.

It’s the epitome of modern lingerie with no underwires yet the design ensures ample support. As mentioned earlier, there’s a matching panty in this collection.

While one of these Naturana Blue Label pieces is your favorite?

Let us know in the comments below!

Any questions about fit or style? Our Bra Doctor has got you!

Watch us unravel each new lingerie collection through following us on Facebook, Twitter, and Pinterest.

Until next time,




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