Why are over 90% of women wearing the wrong bra size? Is it because they aren’t getting fitted properly, or are there other reasons?
Just the other day, my best friend called me in a panic. She had gone bra shopping at a local department store and was so angry about her ill-fitting bras! The saleslady did not fit her properly, so my friend ended up with four new bras that just did not fit. My friend called me for bra fitting advice, knowing that I’m in the lingerie industry and can help answer some of her questions. I already knew what the problem was, and though the bra saleswoman at the department store was not capable of helping my friend, ultimately my friend herself was the greatest barrier to finding her proper bra size.
The last time I went bra shopping with my friend, she kept insisting that she was a 36D… which clearly (to me at least) she wasn’t. When I informed her that she was more like a 34DD or 34E (depending on the brand and style), she was in denial, saying “I can’t be that big, that’s huge!” I wanted to convince her that this was a false perception of the way bra sizing works. I tried to tell her that it was more important for her to wear the right bra size (and feel comfortable and confident) than to care what size it says on the label of her bra. Yet still, she refused to accept that she truly needed to wear a DD or bigger.
Since this wasn’t the first bigger-chested friend I’d tried to help with her bra size, I started to wonder…. Why is it that some women with larger breasts don’t want to admit that they need a bigger size, even if it means it’s their true size?
I think part of the blame should be directed to lingerie retailers like Victoria’s Secret and La Senza who only make bras up to a DD cup… and their bras are so padded that even the DD cups are too small for a woman who needs an actual DD cup. FACT: The alphabet for bra sizes does not end at a DD!!! Just because Victoria’s Secret bras do not go higher than a DD, this doesn’t mean that nothing exists after a DD! Women try to fit into these bras, feeling defective because even their biggest bras don’t fit, or are told by inexperienced salespeople that they are MEANT to spill out of their bras (just to make a sale). This is extremely unfair to women because many are squishing themselves into a bra which is extremely uncomfortable and ill fitting. Not to mention that these are the same women who end up not wearing these bras in the end, because they are so uncomfortable – what a waste of time, energy and money!
The other part of the blame, however, has to do with some women’s “bra tag angst”, which I mean to refer to this phenomenon: refusing to try on or own a certain bra size because it makes them feel “too big”. Sure, this sounds counter-intuitive to the rest of us ladies who WANT to wear the right size no matter what it is, but it’s a fact. I know ladies who outright REFUSED to buy a bra in an F cup or G cup because it made them feel like they were too big… even if they had finally found their true bra size.
I think some of the reason some women can’t accept their true bra size also has to do with misinformation or lack of information. It’s a MYTH that just because you take a bigger cup size, you’re relegated to wearing “granny bras”. Yes, I’ve been a victim of this mentality myself but there is no need to worry anymore! Lots of quality companies like Curvy Kate, Change of Scandinavia and Royce Lingerie are making sexy, comfortable and supportive bras in bigger sizes, like DD, E, F, G, GG, H, HH, I, J, and K cups! Take a look at the beautiful bra to the left – do you think this sexy style is something your grandma would have worn? I think not!
When you wear a bra that properly fits, it can change your life! I know this sounds a little dramatic but I promise I’m not lying. I was living with the wrong bra size for so many years! I’m EXTREMELY guilty of the ‘quad-boob’ effect. For a long time I didn’t want to believe that my real size was a 34DDD, roughly equivalent to a 32G. My friends would ask me my size all the time, and I used to be very embarrassed… who wants to say they can fit into a G size bra?
Our Bra Doctor Celine made me realize that your bra size is ONLY a number and a letter (or two or three letters). The band size is a number, and the letter represents the cup size. It doesn’t represent who you are. She pointed out that 30G size bra cups are actually smaller than the bra cups of a 40D bra! Is your mind blown? Celine told me that as you reduce the back band size, the cup size increases by one (so, a 32D is roughly equivalent to a 34C cup, a 36B cup, etc.). A 30G cup size, then, is more like the cup size of a 38D bra. The major difference of course is that a 38 would be way too big in the back for someone who has a small rib cage and needs a 30.
I remember when I first put on a bra that fit properly, thanks to our Bra Doctor, I think I may have shed a tear of joy. All those years of suffering and stuffing my boobs into something obviously too small in front and too big in back, my days of ill-fitting bras were over! Wearing the right size just feels SO much better, way better than thinking of my boobs all day and constantly having to fix them within my bra. The buttons on my blouse used to sometimes pop open because my bra was just pushing them to the front and made me feel and look bigger than I actually was. Now I stand just a little taller, my boobs feel weightless and my clothes fit SO much better! I no longer have to shove my hands into my bra and readjust my breasts in my bra to feel support and lift. Thanks to our Bra Doctor, I feel CONFIDENT in my bras, my clothes and my body.
Ladies, embrace your real size and don’t be worried about what the bra tag says! Don’t be in denial any more! No matter what bra size you take, you’re still the same person, are you not? The only difference is your boobs are FINALLY being held up right! If your bra size bothers you that much, cut the tags off your bra, and get on with your life because now you can confidently enjoy having amazing perky boobs in a supportive, properly fitting bra! Need I say more?
If you want to find YOUR true size, let us help you! We’ve been specially trained by Celine our Bra Doctor, who has over 25 years of bra fitting experience, to help target your bra fitting problems and identify the proper size and style for your unique needs and tastes! Feel free to comment below, find us on Facebook or Twitter, email us at firstname.lastname@example.org or call toll-free (US & Canada) 1-855-521-4244.
All styles shown in this blog are available at Now That’s Lingerie
Bra Comic Credit: Copyrighted 2001 by Paul Taylor.
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