50 Shades of Purple: The Year’s IT Colour

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Not only is purple the colour of our Now That’s Lingerie logo, but it’s a colour that’s finally getting the recognition it deserves in this year’s fashions. While it may not have necessarily been the most prominent colour we saw this year, it was shown in a multitude of shades on the runways, in retail, and even by celebrities. Purple is known to symbolize royalty, luxury, extravagance, and creativity. Being such a complex colour with so much depth and brilliance, everyone should consider adding purple to their repertoire; it’s a universally flattering shade that will warm up the skin and create an air of elegance within each ensemble.

From a fashion perspective, purple has been underrated and under-appreciated despite how well it works for everyone. However, some designers included at least a couple of looks within their fashion shows this year, and especially in the Fall/Winter shows. Balmain showed how gorgeous purple is against other bright colours, such as a brilliant orange, making a statement that purple is versatile and luxe. Elle Schiaparelli created a whimsical dress full of purple squirrels against a yellow coloured background. Once again, purple and orange is displayed as an innovative combo during the Moschino runway show. A designer known for being a genius with colour, Moschino’s Jeremy Scott uses a saturated shade in a statement puffer coat with a simple ensemble underneath.

Perhaps one of the most showstopping looks from this season’s runways was Oscar De La Renta’s deep purple gown, modelled by Kendall Jenner, with scattered rosettes cascading down the beautiful frock. It was a dynamic number, not surprising from one of the best gown designers ever. Erdem also created a ready to wear outfit in a purple and pink houndstooth, while Loris Azzaro took inspiration from special Chinese patterns to create a kimono.

A lot of celebrities opted for purple when it came to some of the hottest events this year, landing themselves on best dressed lists all over the map. Gabrielle Union wore a stunning berry dress at the Met Gala, donning an air of understated elegance as she usually does. Once again, Kendall Jenner looks stunning in purple during the Cannes Film Festival in a convertible dress that shows off her stunning figure. One of fashion’s favourite women, Lupita Nyong’o, wore a flirty and dynamic purple strapless gown with a floral top; a summery interpretation, at the Golden Globes.

At Now That’s Lingerie, we also have so many options for you to wear purple underneath. There’s no reason you can’t add a pop of colour to your lingerie drawer too! The Carole Wire Bra by Affinitas Parfait with matching panties is a figure-flattering option for a bustier woman, equipped with great support for such a dainty look. The matching panty, either a bikini or hipster style, offers a seamless finish that is both sexy and comfortable. Montelle Intimates’ new Keyhole Collection offers a mulberry option, with a lacy demi-cup bra, a lace thong, and a garter belt. It’s a bold shade of purple that will instantly warm up your skin. It’s so sexy and girly and is offered in a great variety of sizes.

A sensual option for bed time in a stunning indigo colour is the Soft Seduction Chemise by Blush Lingerie. The sweet scalloped neckline is adorned with semi-sheer lace on the bust, and almost sheer lace on the bodice, adding a little bit of imagination and mystery to this bedtime ensemble. There’s a small amount of lift in the bust; just enough to feel stable but it’s soft enough to be comfortable in bed.

For a night with your partner, consider the Sheer Enticement Pleated Chiffon Babydoll and Thong Set by Dreamgirl in a warm plum colour. You’ll look good enough to eat in this flattering babydoll with a low neckline and empire waist. The babydoll is semi-sheer, showing just a little hint of the matching thong. It’s short with a low back, so it’s super sensual and perfect for a special night with the one you love.

How are YOU going to add purple to your life? Share with us your favourite looks or lingerie in the comments below, or on Facebook, Twitter, Pinterest, Instagram, and YouTube!

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