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Ask any fashionista and she will tell you that she decks herself out in the latest trends from the hottest labels not for the men in the room, but for the other women. Yes, we want to look and feel attractive to the guys in the room (even if we’re not available) but we want all the ladies to know how good we look. Call it the conspicuous consumption of 20-somethings like me, but I believe it to be true.

1738 Push Up Collection Push Up Bra By Triumph Lingerie

1738 Push Up Collection Push Up Bra By Triumph Lingerie

Strangely enough, I’ve had an odd experience lately with what we might call the “false advertising” bra. We’ve all (and I’m speaking for the other A-cups in the crowd) tried it–a bra that makes us look like we’ve just spent about ten grand in implants. Is this dressing for the ladies? I hardly think so–having larger breasts does not fall into the “fashionable and all the ladies know it” column. What the other women in the room actually know is that it’s difficult lugging around chest weight, they usually feel sympathy rather than jealousy.

I’ll be honest. I only really bought my “false advertising” bra to make a bridesmaid’s dress fit a little better. I was too lazy and cheap (seriously) to have it tailored around the chest, so I simply looked into buying a (very heavily) padded bra. Even before the wedding, I wore it out to a bar with a strapless dress. All of my girlfriends and I had a good laugh about it–they know how little I have going on in the chest region. We sat at the bar sipping cocktails while I leaned forward to talk to the bartender, revealing the most impressive cleavage of my life. It wasn’t for the other girls in the bar. I had no intention of lassoing any guys. It was for me and my friends.


9015 Prodigy Convertible Push-Up Bra by Montelle

Just like anything else, it’s fun to find those little things that shake up your day and make you feel like a different girl. Even if it is a teeny-tiny white lie!

Do you like to wear bras for a little “false advertising”? Share your thoughts with us!

Comment here below, e-mail me, or share it with us on our Twitter (@nowthatslingeri) and Facebook page!



View all Push-Up Bras available at Now That’s Lingerie





  • Trish

    Fun article! But must say I have to beg to differ with the notion that most girls feel ‘sympathy rather than jealousy’ for the ‘larger breasted girls’. With breast augmentation, especially implants making cosmetic surgeons wealthy, and sales in padded bras through the roof, I find it hard to believe that many a young women aren’t aspiring to that well-endowed, sexy-cleavaged look. Have to say I think the ‘false advertising’ trend is more about coveting and wanting to immitate all that voluptuousness that it is about feeling sorry for the bigger breasted gals!(Can you tell I’m a gal who never had to pad her bra?:)

  • Carla

    You’re right Trish, a lot of girls are indeed aspiring for that “well-endowed, sexy-cleavaged look” and you’re right–that’s a huge part of the false advertising trend. At the same time, from my own experience we smaller-chested girls might want the look, but it doesn’t mean we don’t sympathize with the actual strain that women with a larger bust go through. A lot of women in my family have larger breasts and as much as I wish I could look like they do, I am genuinely thankful that I get to take it all of at the end of the day.

    Thanks for your comment!

  • Trish

    Thanks Carla for sharing your thoughts and your own personal experiences with the more well-endowed ladies in your family. I’ve often wondered what it would feel like to ‘take it all at the end of the day’ — it must be very free-ing!

    You’re absolutely right about the physical difficulties that some larger breasted women must endure– often those over a certain age who are feeling gravity kicking in. I know that breast reduction surgery is one of the most sought-after types of cosmetic/therapeutic surgeries for women in recent years. And just try finding a good strapless bra if you’re a D+ girl! I’m lucky that I don’t experience the back and neck pain some D+ ladies develop, then again I’ve always invested in very good quality bras (thus my love of reading the Bra Doctor!)

    That said, I have to admit what prompted my reply is that I did wince at the following line in your blog:
    “What the other women in the room actually know is that it’s difficult lugging around chest weight, they usually feel sympathy rather than jealousy.”

    I really did enjoy reading your article. But if I might suggest, with healthy body image being such a huge issue for women today, and keeping in mind that impressionable young women and teenagers prone to body image issues, I’d like to hope we can stay away from highlighting one female body type (big breasts) as less than desireable. To put it in context, is it also OK to refer to ladies endowed with a curvy, generous booty section as ‘lugging around bottom weight…and feel sympathy rather than jealousy for them?”
    I don’t believe the phrase in question, which suggests that larger bosomed women are to be pitied, was meant to offend. However, I do feel the ariticle would have been just fine without it. If I winced, then my heart goes out to the large breasted 17 year old girls out there who are feeling self conscious about their developing bodies.

    We gals need to stick together, and try to be a little more delicate and tactful, and a little less careless when referring to each other’s body types. No matter how we’re filling out those lovely, lacy cups, we’re all beautiful, don’t you think?

    Thanks again for your comment.

  • Carla

    Hi Trish!

    You’ve pointed out something that I love about blogs like this one–you’ve completely held me accountable to the kind of language that I’ve used in this post. It’s not something that I really gave much thought to, but I completely understand where you’re coming from and I really appreciate your input.

    I think you’re right, women of all sizes are beautiful and its important to remind each other of that when its hard to see for ourselves.

    Thanks again for reading, for your support, and for your input.

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